Privacy policy

Last updated: February 12, 2026

This Privacy Policy describes how GE Designs ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit or make a purchase from gequiltdesigns.com (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.

If you have questions about this policy or want to exercise your privacy rights, contact us at help@gequiltdesigns.com or by mail at: GE Designs, 125 Columbia Court, STE 8, Chaska, MN 55318, United States.

INFORMATION WE COLLECT

We collect information in the following ways:

Information You Provide Directly

When you create an account, place an order, subscribe to our newsletter, participate in a promotion, or contact customer service, you may provide us with:

Name
Email address
Mailing and shipping address
Phone number
Payment information (credit card number, billing address)
Account login credentials
Product preferences and interests
Any other information you choose to provide (e.g., product reviews, customer service inquiries)

We only collect personal information that you voluntarily provide through actions such as placing an order, creating an account, or subscribing to communications.

Information Collected Automatically

When you visit the Site, we and our third-party service providers automatically collect certain information about your device and browsing activity, including:

IP address
Browser type and version
Operating system
Device identifiers
Pages viewed, links clicked, and time spent on pages
Referring URL (how you arrived at our Site)
Date and time of your visit
Geographic location (approximate, based on IP address)
Shopping behavior (products viewed, items added to cart, purchases made)

This information is collected through cookies, pixels, log files, and similar tracking technologies (see "Cookies and Tracking Technologies" below).

HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

To process and fulfill your orders, including shipping, payment processing, and order confirmation
To communicate with you about your orders, account, and customer service inquiries
To send you marketing communications, including emails about new products, promotions, and company news (only if you have opted in or where permitted by law)
To personalize your experience on the Site, including product recommendations
To improve our Site, products, and services based on usage data and feedback
To administer promotions, surveys, contests, and loyalty programs
To detect, prevent, and address fraud, security issues, and technical problems
To comply with legal obligations and enforce our Terms of Service
To analyze Site traffic and usage patterns to improve performance and user experience
To serve targeted advertisements on third-party platforms based on your browsing and purchase behavior

THIRD-PARTY SERVICE PROVIDERS

We share your personal information with third-party service providers who help us operate our business. These providers are contractually obligated to use your information only for the purposes we specify. The categories of service providers we work with include:

E-Commerce Platform

Our online store is hosted on a third-party e-commerce platform that processes transactions, stores order and customer data, and provides the infrastructure for our Site.

Email and SMS Marketing

We use third-party email and SMS marketing providers to manage our marketing communications, customer segmentation, and automated messaging. When you make a purchase or subscribe to our mailing list, your email address, purchase history, and browsing behavior may be shared with these providers to deliver relevant communications.

Advertising and Analytics

We use advertising pixels, conversion tracking tools, and analytics services provided by third-party advertising and social media platforms to measure the effectiveness of our advertising, serve targeted ads, and understand how visitors interact with our Site. This may include sharing information such as your browsing activity, purchases, email address (in hashed form), and device identifiers with these platforms.

We also use third-party analytics services to understand Site traffic, measure performance, and improve the user experience. This may include sharing browsing activity, device information, and aggregated usage data.

Product Reviews

We use a third-party product review platform to collect and display customer reviews. When you submit a review, your name, email, and review content are processed by this provider.

Customer Service

We use a third-party customer service platform to manage customer communications. Customer inquiries and related personal information may be processed through this provider.

Shipping and Fulfillment

We share your name, shipping address, and phone number with shipping carriers and fulfillment partners to deliver your orders.

Payment Processing

Payment is processed through our e-commerce platform's payment system and/or third-party payment processors. We do not store your full credit card information on our servers. Payment information is encrypted during transfer and processed in accordance with Payment Card Industry (PCI) standards.

Loyalty and Rewards

We may use a third-party loyalty program provider to manage rewards points, referral programs, and customer engagement features. Participation may involve sharing your name, email, purchase history, and points balance with the provider.

We may also share your information with other service providers as needed to operate our business, always under contractual obligations to protect your data. If you would like to know which specific service providers we currently use, please contact us at help@gequiltdesigns.com.

COOKIES AND TRACKING TECHNOLOGIES

Cookies are small data files placed on your browser or device when you visit our Site. We use cookies and similar technologies (pixels, web beacons, local storage) for the following purposes:

Essential Cookies (Required for Site Function)

These cookies are necessary for the Site to work properly. They enable core functionality such as shopping cart, checkout, account login, and navigation.

Cookie	Purpose
_ab	Admin access
_secure_session_id	Storefront navigation
cart, cart_sig, cart_ts	Shopping cart
checkout_token, secret	Checkout process
secure_customer_sig	Customer login
storefront_digest	Customer login
_shopify_u	Customer account updates

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Site by collecting anonymous usage data. They are set by our e-commerce platform and third-party analytics services.

Category	Purpose
E-commerce platform analytics	Site usage, marketing and referral tracking, landing page tracking, tracking preferences
Third-party analytics services	Website traffic analysis, user behavior, session data

Advertising and Marketing Cookies

These cookies are used to deliver relevant advertisements and measure their effectiveness. They may track your browsing activity across multiple websites. They are set by third-party advertising platforms and marketing tools.

Category	Purpose
Social media advertising platforms	Ad targeting, conversion tracking, retargeting
Search and display advertising platforms	Ad targeting, conversion tracking
Email marketing platforms	Email marketing attribution, browsing behavior for email personalization

Session cookies are deleted when you close your browser. Persistent cookies remain until they expire or are deleted, typically between 30 minutes and 2 years.

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect Site functionality, including the ability to add items to your cart or complete checkout.

To opt out of targeted advertising:

Digital Advertising Alliance: https://optout.aboutads.info
Network Advertising Initiative: https://optout.networkadvertising.org
European users: https://www.youronlinechoices.eu
You may also opt out through the privacy settings of individual advertising platforms you use (e.g., your social media account ad preferences)

Do Not Track

Some browsers send a "Do Not Track" (DNT) signal. There is no uniform standard for how websites should respond to DNT signals. At this time, we do not respond to DNT signals, but you can manage your tracking preferences through the cookie controls described above.

DATA SHARING AND DISCLOSURE

We do not sell your personal information to third parties for their own marketing purposes.

We may share your personal information in the following circumstances:

With service providers who help us operate our business (as described above)
With advertising platforms to deliver targeted ads (as described above under Advertising and Marketing Cookies)
To comply with applicable laws, regulations, legal processes, or government requests
To enforce our Terms of Service or other agreements
To protect the rights, property, or safety of GE Designs, our customers, or others
In connection with a merger, acquisition, bankruptcy, or sale of all or a portion of our assets (you would be notified of any such change)

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:

Order and transaction data: retained for a minimum of 7 years for tax, accounting, and legal compliance purposes
Account information: retained until you request account deletion
Marketing preferences: retained until you unsubscribe or request removal
Analytics and cookie data: retained according to each provider's retention schedule (typically 14-26 months for analytics data)
Customer service records: retained for up to 3 years after last interaction

To request deletion of your personal information, contact us at help@gequiltdesigns.com. Note that certain information may need to be retained for legal, tax, or other legitimate business purposes even after deletion is requested.

YOUR RIGHTS AND CHOICES

All Customers

You may unsubscribe from marketing emails at any time using the unsubscribe link at the bottom of each email
You may update or delete your account information through your My Account page or by contacting customer service
You may request a copy of the personal information we hold about you
You may request deletion of your personal information (subject to legal retention requirements)

California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

Right to Know: You may request the categories and specific pieces of personal information we have collected about you, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share it.
Right to Delete: You may request that we delete the personal information we have collected about you, subject to certain exceptions.
Right to Correct: You may request that we correct inaccurate personal information we hold about you.
Right to Opt Out of Sale or Sharing: We do not sell your personal information in the traditional sense. However, sharing data with third-party advertising platforms for targeted advertising may constitute a "sale" or "sharing" under CCPA/CPRA. You may opt out of this by adjusting your cookie preferences or contacting us.
Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information for purposes beyond what is necessary to provide our products and services.
Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise your rights, contact us at help@gequiltdesigns.com. We will verify your identity before processing your request. You may also designate an authorized agent to submit requests on your behalf.

Categories of personal information we collect: identifiers (name, email, address, phone), commercial information (purchase history, products viewed), internet activity (browsing history, search history on our Site), geolocation data (approximate, from IP address).

Categories of third parties with whom we share personal information: e-commerce platform providers, email and SMS marketing providers, advertising and social media platforms, analytics providers, product review platforms, customer service platforms, payment processors, shipping carriers, loyalty and rewards program providers.

European Economic Area, United Kingdom, and Switzerland Residents (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) and equivalent laws:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete personal data.
Right to Erasure ("Right to Be Forgotten"): You may request deletion of your personal data, subject to certain legal exceptions.
Right to Restriction of Processing: You may request that we restrict how we process your personal data in certain circumstances.
Right to Data Portability: You may request a copy of your personal data in a structured, commonly used, machine-readable format.
Right to Object: You may object to the processing of your personal data for direct marketing purposes at any time. You may also object to processing based on our legitimate interests.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

Legal Basis for Processing

We process your personal data on the following legal bases:

Contract: Processing necessary to fulfill your orders and provide our services
Consent: Processing based on your opt-in (e.g., marketing emails, cookies)
Legitimate Interest: Processing necessary for our legitimate business interests (e.g., fraud prevention, Site improvement, analytics), balanced against your rights
Legal Obligation: Processing required to comply with applicable laws

International Data Transfers

Your personal information may be transferred to and processed in the United States, where our business is located. If you are located outside the United States, please be aware that data protection laws in the United States may differ from those in your country. By using our Site and providing your information, you consent to the transfer of your data to the United States. Where required by law, we implement appropriate safeguards for international data transfers.

To exercise your GDPR rights, contact us at help@gequiltdesigns.com. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

CHILDREN'S PRIVACY

Our Site is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at help@gequiltdesigns.com.

SECURITY

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit (SSL/TLS), secure payment processing (PCI-compliant), access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

If you have questions about this Privacy Policy, want to exercise your privacy rights, or wish to make a complaint, please contact us:

GE Designs 125 Columbia Court, STE 8 Chaska, MN 55318 United States

Email: help@gequiltdesigns.com Phone: (952) 361-9772

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