GE Designs: Quilting Fabric, Stripology Rulers, Quilt Patterns and Video Classes

Tilda Village Life Stripologized quilt kit in Charcoal

Autumn on Charcoal

New from Tilda · Pre-order, ships in October

Build Tilda's village, strip by strip

Shop Village Life

Tilda Village Life Stripologized quilt kit in Putty

Winter on Putty

Find your next quilt in our books

Shop all books

The finished Victory quilt in Nordic Summer fabric

Build your own Victory kit for the Quilt Along and save 10%

Five lessons with Gudrun, free on YouTube. Watch live or anytime after. Finishes at 53 x 73 inches.

Pattern
Stripology rulers
Organization
Your choice of fabric

Build your kit

The home of Stripology

Rulers with cutting slits built in. Line up once, then cut strip after strip, faster and more accurately. See how it works

Shop Stripology

Gudrun Erla, founder of GE Designs, wrapped in one of her quilts

Learn from Gudrun Erla, the quilter who invented Stripology

Founder of GE Designs. Quilt designer and teacher.

Her patterns and tools make quilting faster and easier. She teaches them herself, in free video lessons and weekly live shows.
She started quilting at 23 in Iceland, opened Iceland's first online quilt shop, and brought her patterns to Minnesota in 2003.
Pick a pattern, follow along with Gudrun, and finish a quilt you're proud of.

Read our story

Hundreds of patterns
More than 20 books
Taught across the US and Europe

Hear it from fellow quilters

4.9 out of 5 5,104 reviews94% gave five stars

Items were delivered promptly. I received regular updates tracking my orders. Ordering online is easy All in all - a pleasant experience

Verified buyer
GE Designs
I appreciate the ease in online ordering, fast shipping, and always willing to answer all questions.

LaurieVerified buyer
GE Designs
Beautiful fabric, also purchased backing to go with. Love the quality and fabulous customer service.

MaryVerified buyer
Miriam Kit - Nordic Summer Jam - 1 Day retreat
I love this book. I have a few panels but didn’t have a clue what I was gonna do around them. Now I have a few panel projects! Thank you for this.

MargaretVerified buyer
Panel Mash-Up
Love the theme of the book and can't decide which pattern to make first. Very enjoyable to read

KarenVerified buyer
GE Designs
The last two books I bought were a gift for a dear friend.. I have known Gudrun for years and love her product and use it and her fabtick 💞💞

Verified buyer
GE Designs
My Once upon a strip book arrived sooner than expected and I read through it right away! I am not sure which one to make first, I am working from the Panel mash up book right now! The GE quilt designs are clear and consist . Thank you Johanne

JohanneVerified buyer
GE Designs
I LOVE the new large wool pressing mat AND my Once Upon a Strip book. Now to decide what to make first !!

JeanneVerified buyer
GE Designs
Love your site. Your fabrics are all so beautiful and "out of the ordinary." I have received nothing but beautiful fabrics and such quality. Orders received in a timely manner and packaged well.

TammanyVerified buyer
GE Designs
Very friendly staff at your store!. Beautiful fabric and the quilt books top notch

CarolVerified buyer
GE Designs
Beautiful fabric. Will be using this fabric to put together a turkey as part of his plummage. Perfect for what I need.

TammanyVerified buyer
Bumbleberries Dark Red
Beautiful fabric! Going to use it for a collage to make clusters of grapes for a vineyard. A fox will be walking in front. It is the perfect fabric for what I want.

TammanyVerified buyer
Bliss Amethyst 108" Wide - 2 yard

Why Quilters Love GE Designs

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.