About Us
Welcome to The GE Fam
Bringing Joy, Connection, and Success to Every Quilter
At GE Designs, we believe quilting should always be easy, joyful, and shared with friends. That's why we make time-saving tools, curate beautiful fabrics, and foster a community where every quilter feels at home. Whether you're just starting out or have years of experience, you belong here!
My Story: From Iceland to Quilters Around the World
I’m so glad you found us! At GE Designs, we’ve always been more than a quilt shop—we’re a community built on creativity, connection, and a passion for making quilting easier and more joyful.
I discovered quilting at 23 while living in my native Iceland, and what started as a creative outlet quickly turned into a lifelong journey. Before long, I launched Iceland’s first online quilt shop and began designing patterns that mixed traditional ideas with a fresh, modern twist. Always keeping things simple, fun, and approachable.
In 2003, quilting led me, and my family, all the way to Minnesota, where GE Designs truly began to flourish. From my cozy studio just west of the Twin Cities, I’ve spent the years designing patterns, publishing books, and creating tools that make quilting faster, easier, and a lot more fun.
When I designed the first Stripology ruler, I knew there had to be a better way to cut fabric and save time. That innovation sparked a whole line of tools, including our GEasy tools, all designed to help quilters like you skip the frustration and get straight to the joy of creating.
Today, GE Designs has grown into a vibrant, global quilting family—and I couldn’t be more proud. No matter how much we grow, one thing will never change: we’re here to inspire creativity, simplify the process, and make sure every quilter feels right at home.
Welcome to the family!
— Gudrun